#1030 אפי מרדכי (האולפנומטר) | "לשקר יש הרבה יותר סיכוי להיות ויראלי" - כך מהנדסים לנו את התודעה

בפרק זה של הפודקאסט עו"ד תמיר דורטל מארח את אפי מרדכי, יוצר מיזם התקשורת "האולפנומטר", לשיחה על הטיות בתקשורת, הנדסת תודעה והשפעתן על המציאות. 
האם עצרתם פעם לחשוב מי באמת שולט בנרטיב של מהדורות החדשות שאתם רואים כל ערב? בראיון עמוק זה, אפי מרדכי חושף את מאחורי הקלעים של עיצוב התודעה בישראל. הוא מסביר בפירוט כיצד ערוצי התקשורת המרכזיים, ובמיוחד ערוץ 12, משתמשים בטכניקות של מסגור, פאנלים חד-צדדיים, עיגון תודעתי ויצירת תמונת מציאות סלקטיבית כדי להשפיע על ציבור הצופים. מנגד, הוא מנתח גם את התנהלותו של ערוץ 14, מבקר את חוסר הגיוון היחסי שבו, אך מתאר אותו במקביל כסוג של "חיסון" ציבורי והכרחי נגד הרעל התקשורתי של הערוצים האחרים. 
השיחה צוללת אל תוך ההבדל התהומי שבין האלגוריתמים של הרשתות החברתיות (שמקדמים שקרים כדי לייצר הקצנה וויראליות) לבין עורכי החדשות באולפנים המסורתיים. מה מסוכן יותר לחברה? בנוסף, השניים דנים בהשפעת התקשורת על הפוליטיקה, על תופעת הסקרים המוטים שנועדו לדכא מצביעים, ועל הפחד של אנשי ימין להזדהות פוליטית אפילו במקום העבודה.
בחלקו האחרון והמרגש של הפרק, הדיון עובר לנושא כאוב: המלחמה, החוסן החברתי ותודעת הניצחון. תמיר ואפי מעלים ביקורת חריפה על אי-חלוקת צלשים ראויה ללוחמי צה"ל מאז השבעה באוקטובר, מותחים ביקורת על התרבות המשפטנית שמחלישה את רוח הקרב, ומדגישים את החשיבות העליונה של חיזוק הזהות הלאומית כדי לנצח.
המאזינים יקבלו בפרק זה כלים מעשיים לצפייה ביקורתית בחדשות, ילמדו לזהות מניפולציות באולפנים, ויבינו מדוע הוקרת הלוחמים קריטית לביטחון המדינה. האזינו עכשיו וגלו את המשמעות שמעבר למסך.

00:00:00 צריכת תקשורת מודעת והנדסת תודעה באולפנים
00:04:30 מסגור תקשורתי לעומת כוחם של האלגוריתמים
00:08:35 האם ערוץ 14 משמש כחיסון תודעתי הכרחי?
00:12:18 תופעת הדוקו המוטה והיעדר עיתונאי ימין עצמאיים
00:19:50 הפחד של אנשי ימין להזדהות פוליטית בציבור
00:26:00 כיצד סקרים פוליטיים משמשים כדי לייאש מצביעים
00:31:00 מפלגות אווירה ללא חזון ויצירת פחד ככלי פוליטי
00:38:25 חלון אוברטון והסכנה בהחרמת אישי ציבור בשיח
00:43:00 כיצד התקשורת המרכזית פוגעת בלכידות החברתית בישראל
00:49:00 עיגון תודעתי מניפולטיבי בסיקור השוטף בחדשות
00:53:40 הקצנה אלגוריתמית ופייק ניוז מול עריכה עיתונאית
01:03:00 תודעת השבעה באוקטובר והחוסן החברתי הישראלי הנדרש
01:06:44 תרבות משפטנית מול גבורה: איפה הצל"שים ללוחמים? (פרימיום)
01:14:14 החלטות תחת אש: פיקוד מול חשש משפטי (פרימיום)

#פודקאסט #על_המשמעות

לתמיכה בכח התערבות - גוף האקטיביזם של על המשמעות: https://www.peach-in.com/cmp/j4l1xeyiq 

Transcript

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SPEAKER_03 0:00

I mean what batic short but often mudah or say the chick metic sorrates better mocha muspa micola hatayot cilam chlam.

SPEAKER_04 1:07

What did the mean kilo sip and him to Baba? Tochmivne. Cola sipum mit Holel Shandoknevne Halo Not. Okay? I watched them as a bit as Professor. I watched them as a bit as over there. As ovitzes, as a vice, I would tell Miss Renot and Minibucks. Okay, atatzarich storytelling, Tatzarih, but Tatzarichamitsut Imota, Echu, Shitista, and you share emotions, or be modest of gamel and eat a vermit, comes that's a terrible. But look the bring politica, the media politica. And I shin the bring their silton. Algorithm odmod by the kilo, my kesh of shakha. As gamani the day alponometriesh law micbala, okay, la roots, and kani, aimet, to mate, metamuketawal, avalami, and algorithm don't any lot about shekir bla colo konspirator, colo tvarimele, ishlek urimizgav, okay, uitonay, beiton shulang, shekad bisrello koweli dati, ashpa shel we bikarmashokotev banglit baolam, avaleshlo meashin dehad elefukvimba Facebook, ki uri miska, ubidi yu katibus, shall boitemwe, dam shumigiya mimokom shina, wakmigi, ulo, uloyot si rayo not, ulomitsiraya not shut obsessivi, betsura, odme od n odma trida and shwahat ni tany yao. A theotic short.

SPEAKER_03 8:44

I've got a wishing to tama shimba panel call as man. I would soon as of the oat. If you look sh anime get out of basa and margish kidu uh deaut, shelly longish more chem climate of palm. Uh de oat shall be like a one by your mean local. I mean the Bachukovchi, Negazadim, Kalakita Kalkali, uh Shilovakar and Tanya mean, shakilum, Thla Koto.

SPEAKER_04 9:34

If Neka's man in the Vedom I twenty-four. She be should do anike eshit in we would have an eschet mean, we must rather be a shit in me, you share me basic mean, lomuchana shit at the same time. Aniki is small, or it unit levy, anike eshit small, at a lotish mad because I've deleged or bice and bell I twenty four. She took agenda, okay, call up your barazer.

SPEAKER_03 11:27

As a Ms. Gorpo, Mod Baiti the Lomashu Malemol Bati. Mashe musta bichtem, but batic lapav. Bon stamina. Ah, Lopo, Shnea, anyway, but let's see. Okay, a strip. Amit, Matamor. Oh why Lobadac didn't mean my name to me small. So end to nit a hat, but I did, shall it me a mini small. The Kalman, the Liberman. The Emily Professor, the Alberkovich, Veril Segal.

SPEAKER_04 13:43

So Tom, the same. And a singom comeotele. Levad. Ah, big Imokim Bomashwa as the Himovic gamata. Levad. Levadas. Lorega. Sam is given a road, but Balitekin Avil. Msedher. Okay, the Torah Metaphora. Okay, Shemloy as Znutatics Bisrael. Okay, M Lotokin Lazel fiction. And to him that did it shiny, Halkur Adasov, okay. Zodati. Ki ki Atadema Zahikoze Kim. Lobatoch, Yeshak Ban Shay Small Shaius Sasim L Idea La Wutzer Baisre Aleph. Kien not nimmedima Hutzmisia Lawuter Bisere can you uh game my own the mayu uh mikpakrim. I just give me rose, I'm gonna rose you there, U dare, Umi Vinfor. I will I will show I hast you to small shabby toshiza in Toshizza? Yeah, does the uche or hocker fashion you can see? Call Ryan Shilasuk the T Shayan, okay, call a sixukh as a shayala, tune a look, colamivino, and talk commissioner. This is a hit. But it's called the same. Okay? I mean or whatever. And it's a means of deck, some artists, what's the mezzoy to him? What's the book mizuithem? Where is the situation or beep? Okay.

SPEAKER_03 20:56

She betsim in his youth mechalpiece of my bill. But I get the can, but is it a val in the lawyer, in timid says, and loss, you had Mal Mat Vata, because the cafe the Loycre. The creme cash. Sickel Gab Metcama Mr. Scathim, Akolele, Tafatahima, the Hazarale, Kavashello October, the Hovichon, the Renusham Lortez, the Zand Satodal Male, Ocuman Satodash Lagid, in a Bennett Moville, and if the channel, coolam, the kill Ani had a favourite.

SPEAKER_04 24:26

Any other favourite, and shimo of him lachet Lemukumoche Asavimultimate or Timothasha or Lefanisada or Totella Mud Bato. Okay? Okay, that maimali mim. Yet a moon, a mon amon and a shintovium. Shigva today, nim aslam shoot today and ketashi cool mother. Shamoon kale. Any makil cale? Shil knis it, shimokekit, the bagat, sh posel, that the hot shakh nisch and lochum la mudmehuem kin lobe says as nitza sh cute because of that cute as what you tell ye ushmule by ye ushes it, um was em yet's beer, coloch. Okay.

SPEAKER_03 29:47

Okay, cool to it. Gam is gum netanyao, the gun smotrich or to the val. Ah. Yes, Tibby. Are you it's a fat? Utov kmo yergolan or pochot. In your need tippy terracher, tipa, tipa mediant, tipa toch long.

SPEAKER_04 30:15

It was fuiot Mukhoshvimit Smotrich, Zerak at the rim a lot of him. But Kufazot, Shela Shala Milhama, and smor la calcala shelano. Fino le kase ketamatbe shelanu, okay, with a beshituf poolamale in a deep state. And lo de kwasite, with a smotrich, the kino, and sack, emo dimethisham. Avalim smotrigi blood eye me so fish as a mishmup machine. Okay, she looked at her dam alayh alayadine as the gankin, and I hope to him like it.

SPEAKER_03 31:47

Ah, well campaign. Lo, Ben D Hilda Campan, a Capenicodem, Kodam, Kodem Kodem Kodam, Papa was Hadashmathil a Lapid, Bebanul Shannot, the political Mahadash. Gantt, Benit Mash Lushimle, Fs. Pachadeloy, Madame Kane.

SPEAKER_04 32:24

Basov Ma Stekella and Tanya, with Sohani. Tanyao, Benadam, show him virayon, we shnata skimito skimito, katap sefer as a cut of the sefer to make. So buying rayon, okay, by Ryan's commission.

SPEAKER_03 32:59

I can't wait for you.

SPEAKER_04 33:10

If I would dine it moded betoh, Zotomeritz, okay, tell us a flash v book, to be watched in flash v book, to be khatashvik. Anachnu or medi anachno is a hint to him laf shirl, okay, to the atit lifol, a chosen alumish lano, he machiv sheralanul asigat asegishi sagu. Okay. Imoh says that if national october, ayoma shinimoto should make a hibhe. Okay, they let me share. As as the demon, as as money kakayom lasikin shelano, zelonitanya gufoto mad. Bio she nueto that me took zen it and hold a sort of mashukhashav shit last, okay?

SPEAKER_03 34:54

Cola ketotely micot mefash, and then you're not going to be able to shave it, in this green coca colour. But come on, target them the cabinet. The low bam in bagats.

SPEAKER_04 37:17

Okay. Some wash on the other. Okay? I mean dinazo that's a good shim no. She may devark, as a it and shavle, rotzeacha tufi. If shahai came to see has it, the game kept many another tick short. Okay. Kvulotasiach. Eh, today cabela la dat, well, fehizelemashu, sho kitsoni, the mere kitsoni ishu, shif charlat le dabe, vazo fechniot kvar legiti, vazu gvo kore, vaz yeshlehai te mansura basim Segolovich. Okay, Jacole Zahanal Isenkot V Abbas M Segalovich. Iden Shallot Zahatufi.

SPEAKER_03 39:47

Shovgamani, Anihoteb, and I Lamochrim. A Marty Shaloti became a Ryanoty Shimkare, at me Light Muchanla Ryan. A Marty titler Hasha. The Lola of Dil, at the Mansura Basani Muchan Ryan, and Lot Habekito, Nilogil Shalom, Mulani Gilbocato, Lord Managido, and the Gilbocail. Oh, Loki, uh, I don't hit over stick, dote, short, the khrim at mission so again.

SPEAKER_04 41:34

Avarata gami chazek etaknutzashmecha. Bumkum kichata, atamithazek bowfen that berega halash, rayunit, atatarichta bohimel, herem ozer, la anashim shibidu etarinot. No, at the smallan, but holy at a holy attach, killikadem, lolli water lama, okay, kmushini git of sibura kakatil bizar, what kills another, and machlishimutan, to deal with the soft machine small bezeshabeme odicho shall Mr. Rim Sh and Mahlisim Machlishimutanu betahosembetalik to childan comes. Okay, yes, be a vale zelo, the lot of the television. Camo? Shivachuz. Tell moon, about the law or the lot television.

SPEAKER_03 44:06

Okay, the talk of fit female dom caus and record.

unknown 47:01

I'm not sure what I'm saying.

SPEAKER_03 48:55

No, but you can't do it.

SPEAKER_04 49:02

Can you parshal bank? Soon, the hes called about them. Cherry picking, mammoti, misguim, nerativim a monvari.

SPEAKER_03 50:52

Can you go to the other?

SPEAKER_04 51:10

Today I yes in another Germania, but she is portion, okay. So the community is not a good idea. No, they beside anybody by the way. Utamidal tetrim shame chun bizam, the bikas, with him, the gamekeday, the wash hot time. Okay, there's the shoe or long to make shakes. Supposed to the various shaker or better mama.

SPEAKER_03 55:02

No, I've given the beginning, but she does.

SPEAKER_04 56:42

Okay, because any buttons, the look at it out, okay? Kino the Zanyan, okay, besofan was to mammit a middle tomul, the gasita was outsitzot, and I like to have an yet's deh, okay, kiki, a kinemish an as is she emit. Okay, women said it, shall go to shake here.

SPEAKER_03 57:22

Ken, beta, I'll shabba, hotgeshima.

SPEAKER_04 57:52

It's illuminated Israel. So for the colour. Kulanuit Karano, Karanu, Avalan Aval, Avalahtota Nedinir. Mashik Masha Amitsu, here be your tear rehoka, okay, but slachela, Mimash and Y Halu Hotmashmin Chief October. Hotmashobaza. Hotmashir Baza, there's a bad honeycabe.

SPEAKER_03 1:04:57

Shma Bethanun, Enuter Jabalia, and Betlea Bitlechem.

SPEAKER_04 1:05:16

I say to that, okay, Z at Munochel Airis. Okay, bashico. Yeah, American Katar. No, the lot of and speculative, or Hanikol developer fee, my shesh.

SPEAKER_03 1:06:22

Well, the cafet maybe and in core outra. But don't tell out still. But while a pamba, you can't get a little bit of a good thing.

SPEAKER_00 1:07:58

As you can see, but we can't be able to do that.